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before you buy a bag today

OK so...your friend/ coworker/ therapist/ arch nemesis was toting a funky fresh bag the other day and you thought: "I must have." 😍

Wonderful. We love to hear it. But...buying a thing today may not be the thing to do.

Above and beyond everything else we want folks to strive for less. Less stuff. Less waste. Less stress. That's why we encourage you to take a lunch to work or school. Because of how much 'less' it creates. 🌍

On the one hand, buying a rü means 'one more' belonging. But if you use it frequently, it saves thousands of single-use disposables from being wasted each year; countless bad calories from being eaten; and thousands of your hard earned dollars from being spent.

But before you run off to buy a töte or rü (or before you make any other purchase for that matter), please consider the following questions.👇

1. Do I need it?

Either you can't live without it, or life would be considerably better if you bought it.

2. Can I and will I use it for years to come?

Ideally the things we buy will last several years. Cheap products come at a greater cost to you and the planet because you keep needing replacements.

Another consideration is whether the prospective purchase is something you'll personally use.

3. Can I afford it?

How do you know if something is affordable though?

Try this test out: double the price of the prospective purchase in your head—if you still feel good about your decision to buy, then you know it's an affordable purchase.

Alternatively, you might ask yourself how much will this cost per use?

4. What is the net impact on the planet?

Taking into consideration:

the energy required to make the product and get it to you;

the waste—if any—it offsets (i.e. reusables);

the waste it creates when you're through with it; and

any other positive or negative externalities.

5. Who profits from my purchase? What world do they support?

Are your dollars going towards an honest small business bolstering the economy?

Or are they funding fast fashion, discrimination, and environmental degradation? Choose sustainable, ethical, and socially responsible.

Look, you're an adult(ish)

You can make your own decisions. But sometimes we rush or forget to ask ourselves important questions. We want as many people as possible bringing lunch to work in their lunch bags, and using reusable totes—even if they aren't from rü.

That said, if you're in need of a quality bag or two, ours are the best—not even a little biased. 😊

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