"When are you restocking?"
We get this question a lot—totally understandable.
But we can't say for sure due to forces outside of our control. Pre-sales will begin early August and restock will hopefully be before the end of September.
Why have we been out of stock for so long? Two reasons:
First, unforeseen demand earlier this year. rü had a massive spike in sales and we pretty much ran out of inventory in March.
Second, this spike in demand coincided with a series of supply chain setbacks. These pushed back our estimated restock from May to August.
What setbacks you ask?
We moved rü's supply chain overseas. But our initial factory partner backed out last minute because they felt the squeeze from COVID-19. So in March I had to completely reestablish our supply chain (again). And it hasn't been easy. Quality and transparency are crucial for rü. Which meant a lot of sampling and testing.
Finally, global shipping is a zoo right now. Freight is 3x more expensive and takes up to 3x longer. The new rüs are nearly complete, but shipping can't be predicted.
I am so grateful for your patience and understanding. And I hope we can get you your bag soon!