“Ya, I pack lunch to work, and I look good doing it.”
"rü wants to do for lunch bags what Swell did for water bottles, making eco design desirable."
"This isn't just a lunch bag, this is peace of mind."
"rü is spill-resistant, machine washable, made from recycled materials and easy on the eyes to boot."
"Sustainability and thoughtful business practices are at the core of rü."