join the güd nüsletter for early access to the pre-sale and early bird discount

join the waitlist

we're out of stock... again...

But restock date is around the corner! Join our waiting list and get access to:

👉 restock updates 👈

👉 a free mystery gift 👈

👉 early bird discounts 👈

"When are you restocking?"

We get this question a lot—totally understandable.

But we can't say for sure due to forces outside of our control. Pre-sales will begin early August and restock will hopefully be before the end of September.

Why have we been out of stock for so long? Two reasons:

First, unforeseen demand earlier this year. rü had a massive spike in sales and we pretty much ran out of inventory in March.

Second, this spike in demand coincided with a series of supply chain setbacks. These pushed back our estimated restock from May to August.

What setbacks you ask?

We moved rü's supply chain overseas. But our initial factory partner backed out last minute because they felt the squeeze from COVID-19. So in March I had to completely reestablish our supply chain (again). And it hasn't been easy. Quality and transparency are crucial for rü. Which meant a lot of sampling and testing.

Finally, global shipping is a zoo right now. Freight is 3x more expensive and takes up to 3x longer. The new rüs are nearly complete, but shipping can't be predicted.

I am so grateful for your patience and understanding. And I hope we can get you your bag soon!

—Scott, co-founder

“Did my lunch life just change?

I have loved using my rü for the past 6 months, I used to use old plastic bags or a ratty old lunch kit and the waste I was generating or the stink of my lunch kit were all excuses I used to just buy lunch most days.

Since getting my new lunch kit I can't believe that it actually helped me to take lunch more often and the one time I had a spill I just threw my rü in the washing machine and it was ready to go to work with me the next day. I already recommend it to all my friends and family, if you are reading this I recommend it to you to."

—Steph

join the waitlist

rü lunch bags—coming soon

...and did we mention...all new tötes!

join the wait list now

tbh people love rü

"I received my banana ru as a gift and loved it! I use it everyday, I love that it is washable and compact. I have given ru as a gifts for the friends and family members that “have everything” and without fail, they love them too."

Lawren

I was looking for a lunch bag that would adjust to container size and this does the job. Fits well inside my work bag and looks great! Love it..would definitely buy again!

Rose D.

"Managed to Impress my Husband...

And that’s no easy feat. He hates lunch kits, finds them too bulky, the wrong size, or too flashy. But he loves the material, shape and no none sense of his new rü."

Susan

A very beloved and special friend gave me my bag as a gift and Im in love! Its amazing how practical it is and super easy to carry around. And the food conserve its temperature very well! Moreover, very easy to clean! Im very happy with my gift ❤️❤️

Diogo M.