join the güd nüsletter for early access to the pre-sale and early bird discount
we're out of stock... again...
But restock date is around the corner! Join our waiting list and get access to:
👉 restock updates 👈
👉 a free mystery gift 👈
👉 early bird discounts 👈
"When are you restocking?"
We get this question a lot—totally understandable.
I need to give you a bit of context first. Near the end of 2020, we made the difficult decision to offshore production. Making our bags in Canada was wonderful, but not sustainable for our business.
The transition overseas wasn't exactly smooth. Made 10x more complicated because of COVID-19. Our first factory partner had to pull out 3 days before we began production in March because of the pandemic. We then spent months rejigging our supply chain (again) and running extensive tests and quality checks. We are fortunate to have found a wonderful supplier in Vietnam who aligns with our values around sustainable & ethical production.
But, just as we came within days of finishing production, Vietnam went into lockdown. Our factory partner closed down voluntarily in July to protect workers, and has been locked down ever since.
The unfortunate reality is that I can't say for certain when we'll be back in stock. It depends on how well the lockdowns work, and then on volatile shipping times. I'm truly sorry for the inconvenience. We've been promising the new rüs and tötes since early summer, and we've failed to live up to those promises.
I am so grateful for your patience and understanding. And I hope we can get you your bag soon!
—Scott, co-founder
p.s. if you'd like updates on the restock date and get access to the early bird discount, then subscribe to the güd nüsletter today.
lower your impact
rü products will help you prevent thousands of single use disposables from being discarded
sustainably made
reduce waste with bags made from 100% GRS certified recycled materials
ethically made
rü works with trusted, certified partners to ensure your bag is made cruelty free
1% donated
a portion of all sales helps Mealshare fight youth hunger
“Did my lunch life just change?
I have loved using my rü for the past 6 months, I used to use old plastic bags or a ratty old lunch kit and the waste I was generating or the stink of my lunch kit were all excuses I used to just buy lunch most days.
Since getting my new lunch kit I can't believe that it actually helped me to take lunch more often and the one time I had a spill I just threw my rü in the washing machine and it was ready to go to work with me the next day. I already recommend it to all my friends and family, if you are reading this I recommend it to you to."
—Steph
I’ve had so many compliments about my purchase. I love that it’s sustainable, that it’s helping towards assisting our planet. People just need to be more mindful, we can all help.
—Jacquie Czarny
I have had my ru nothing gold lunch bag for over a year now, use it everyday and its still in fantastic shape! I love the dry bag style at the top and that the bag can be rolled down and made smaller when I have fewer containers. Definitely recommend!
—Stef
I originally bought this bag in an attempt to help my dad create a more sustainable lunch routine. (goodbye eating out) As it turns out old habits are hard to break but this bag has still been utilized countless times by myself and a few times by dad. Thank you for creating something so simply, sturdy and versatile. Praying that together we can create more sustainable living, one lunch bag (& one stubborn dad) at a time.
—Kerstan
I'm super pleased with my new bag! The design is perfect and the material is really high quality. It makes me actually want to pack a lunch for work. They make great gifts as well!
—Karen H.
rü lunch bags—coming soon
...and did we mention...all new tötes!
at rü
we believe in reüse.
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we believe in bringing lunch to work.
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we believe sustainability and positivity are contagious.
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we believe you can be a professional and have a personality.
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we believe that lunch is, in fact, the most important meal of the day.
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we believe there is no such thing as profit when it comes at the expense of people or the planet.
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we believe every great adventure deserves a great bag. And life, my friend, is a great adventure.
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we believe that sustainability is best achieved with small decisions, consistency, and judgment-free inclusivity.
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we believe there is more in less.
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make space, not waste.
—Scott, co-founder
tbh people love rü
"I received my banana ru as a gift and loved it! I use it everyday, I love that it is washable and compact. I have given ru as a gifts for the friends and family members that “have everything” and without fail, they love them too."
Lawren
I was looking for a lunch bag that would adjust to container size and this does the job. Fits well inside my work bag and looks great! Love it..would definitely buy again!
Rose D.
"Managed to Impress my Husband...
And that’s no easy feat. He hates lunch kits, finds them too bulky, the wrong size, or too flashy. But he loves the material, shape and no none sense of his new rü."
Susan
A very beloved and special friend gave me my bag as a gift and Im in love! Its amazing how practical it is and super easy to carry around. And the food conserve its temperature very well! Moreover, very easy to clean! Im very happy with my gift ❤️❤️
Diogo M.
"I received my banana ru as a gift and loved it! I use it everyday, I love that it is washable and compact. I have given ru as a gifts for the friends and family members that “have everything” and without fail, they love them too."
Lawren
I was looking for a lunch bag that would adjust to container size and this does the job. Fits well inside my work bag and looks great! Love it..would definitely buy again!
Rose D.
"Managed to Impress my Husband...
And that’s no easy feat. He hates lunch kits, finds them too bulky, the wrong size, or too flashy. But he loves the material, shape and no none sense of his new rü."
Susan
A very beloved and special friend gave me my bag as a gift and Im in love! Its amazing how practical it is and super easy to carry around. And the food conserve its temperature very well! Moreover, very easy to clean! Im very happy with my gift ❤️❤️
Diogo M.
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