“Ya, I pack lunch to work, and I look good doing it.”
"rü wants to do for lunch bags what Swell did for water bottles, making eco design desirable."
"This isn't just a lunch bag, this is peace of mind."
"rü is spill-resistant, machine washable, made from recycled materials and easy on the eyes to boot."
"Sustainability and thoughtful business practices are at the core of rü."
buying lunch is eating you alive
This is a tale of two nice people.
Savvy Sally packs lunch everyday. Silly Susan buys.
Sally's lunches cost $4 or less and Susan's cost $14 or more.
After one year, Silly Susan spends nearly 3.5x more lunch. And Savvy Sally saves thousands.
reuse more, waste less
In North America, we collectively make over 300million tonnes of waste each year.
When you pack lunch everyday, you prevent thousands of single use items from being wasted. Imagine if we all packed lunch?
A lunch bag won't change the world. But small things done by lots of people will.
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