rü was born after two things happened.
First, my lunch leaked in my workbag one too many times. 🤦♂️
I was using a flimsy store tote and chilli leaked all over my bag (again!). My—and I'm not kidding here—precious documents were swimming in chilli!
Second, Sam and I made an observation while backpacking in Fiji. 🏝
Vast beaches, covered in garbage. A lot of which looked like waste from takeaway meals.
We decided we wanted to be part of the solution to all this waste.
With rü we set out to create the perfect lunch bag in order to promote sustainable lifestyles—cutting two carrots with one knife. 🥕🥕