• are rüs insulated?

  • do rüs close?

  • will it fit my food containers?

  • are rüs safe?

  • how long will it take for my rü to arrive?

  • why is there no express shipping option?

  • the print I want isn't in stock—will it be back?

Customer Reviews

Based on 415 reviews
Sarah Wilson
Best Lunch Bag

I don't usually leave any product reviews, but I love this lunch bag. It is high quality and I love the fabric. I would definitely recommend to friends.

Caron E Anderson
Bought as a gift for my daughter.

Great lunch bag, beautiful color, and room for bottles, sandwiches or salad boxes
Or whatever your lunch requires. Daughter loved it!

Lindsey P.
So cute!

This bag is so great and versatile! My friend has had one for a long time and I finally got one of my own!it has lots of room, but can also be made smaller. I recommend this product highly!

Leanne Jennings
Great lunch bag

I was on the fence about ordering this lunch bag, but glad I did - it's a great size and easy to carry!

Karen Mitton
Amazing lunch bag

This lunch bag is well constructed. Holds a ton, but looks super cool and sleek. I absolutely love it and will be buying one for all my family members!! I like everything this company stands for! I bought a reusable bag as well, green one. It’s a great size and super sturdy! You will not regret your purchase! The lunch bag I bought is in the plain black. I love it!!

great little bag

this is my second order of lunch bags after I accidentally lost mine (my fault for not clipping it to my other bags!), and I convinced one of my friends to get one too when she saw mine! I love the clip and how it folds down super small when I'm storing it at home. I like that I can easily use it for non-food items too when needed since it's not heavily insulated and doesn't "look like" a lunch bag.

Aida Marie Doques
Love my Camo

I purchased this bag with some skepticism but also, with a bit of curiosity. It came and I liked it right away. The material felt durable and I think it’s such a unique take on a lunch bag. However, after folding the top part to where I could put the ends together, I saw that I could only put as much in. For some reason, I thought it would be bigger? Honestly, I didn’t even read the details because I loved the way it looked. Overall, it is something I know I will get a lot of use out of.
But I must say, the customer service is top notch for me. I appreciate Scott reaching out and the willingness to fix an issue. Thank you.

Jessica Chin
Going strong since 2020

Bought my ru in 2020, when it was super handy for bike rides to picnics and hanging out with friends distanced outside. My partner and I both use it for our lunch on alternating in-office days. It's the only one that fits my biggest bento box (the Monbento Square) plus some snacks. I have yet to find a lunch bag that hits the sweet spot of form and function so well. It's not a lunch bag that tries to be a purse like it's 2010, nor is it a rigid box that can never adjust to fit whatever's inside. Commuting also means the outside can get dirty and dusty, so being able to machine wash it is awesome. The fact that it rolls up to be so compact (or simply smaller when there's less stuff inside) is convenient, and the buckle clip handle is a game-changer I didn't know I needed. My only wish is that the handle strap could be shortened- if the bag is too full (which hardly ever happens), the top can't roll down enough to keep it closed. But I would recommend this bag over pretty much any other in this niche (non-insulated, fabric, office-friendly lunch bags).


Love this lunch bag! Stylish and fits all my glasslock containers!!

Mary Anne
Love my lunchbag!

I've been using my new ru lunch bag for around a month now, and I love it. I carry a lot of separate food bins to work, and they always fit in this bag. Easy to carry, regardless of how full it is. The design is vibrant and I love bringing it to my lunch meetings.