"Love my rü! It’s everything I’ve been looking for in lunch bag for a long time." - Rhianne L.






  • are rüs insulated?

  • do rüs close?

  • will it fit my food containers?

  • are rüs safe?

  • how long will it take for my rü to arrive?

  • why is there no express shipping option?

Customer Reviews

Based on 294 reviews
Janette Hedley
Lunch bag

Love love love!
The material is exactly as promised, easy to either add to a knapsack or clip yo the outside.

Great design, roomy and love the side pocket inside! 10/10

Lyndsay Knorr
Nothing Gold

Loving my nothing gold ru lunch bag so far! The material is good quality and it feels like it will be able to stand up to daily use.

Elizabeth F.
Love it!

It's beautiful, durable, and unique and I love that I will be able to throw it in the wash when it gets dirty! That has always been my biggest pet peeve with lunchboxes so I'm glad Ru has solved the problem!

Emma Anderson Sparrow
Just what we wanted

Everything we were looking for in a lunch bag (one too many backpack soup spills)! Fits many different container sizes, super packable, easy to clean, awesome design. Recommending to my family!

Laura L.
Tru gold!!

I love this lunch bag! It holds a ton of stuff, is very strong and well constructed, and I love that it is machine washable.

Kristin K
Great versatile bag- especially when my hands are full!

I love my "nothing gold" lunch bag. There is so much room for me to put multiple containers, water bottle, etc. Also- the clip is a great function as I can affix to my purse, my belt, whatever is handy when my hands are full! I am impressed with the design and function! I'd definitely suggest this bag to anyone looking for a versatile lunch bag that looks great and will carry everything compactly.

Lieska Guzman
It’s perfect

I love my new lunch bag! It’s sturdy feeling with thick material and a solid clasp. The color is rly fun. I even received a personal French note (since I’m in Quebec ) on my receipt. Which was a sweet touch.

Shana Y
A lunch bag just for me

I bring my lunch today and my kids have lunchboxes, but I never had anything just for me. I love the fact that this bag will contain spills and that it's easily washable.

Cheryl S.
Lunch on the go

Love my new lunch bag really cool. Happy to fill with my goodies to go work.

I love ru

This is by far the best lunch bag I’ve ever bought. The issues with Other lunch bags are; too bulky, not stylish, and generally screams “lunch bag” when being carried. I feel the ru lunch bag solves all these. I love it.

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