"I have been on the hunt for the perfect, compact, stylish lunch bag for ages… I FINALLY found it." - Emily L.

roll top lunch bag

hüman kind


hüman kind


hüman kind

  • are rüs insulated?

  • do rüs close?

  • will it fit my food containers?

  • are rüs safe?

  • how long will it take for my rü to arrive?

  • why is there no express shipping option?

Customer Reviews

Based on 362 reviews
I picked the right lunch box

It was really important to me that I found a lunch box company that felt in line with my values of sustainably/ethics. Rü is absolutely that! I also really love the sea föm print, adult enough for work but still makes me happy to look at it. This bag meets my needs and I felt good about buying it.

Elizabeth Manadili
Awesome cüstomer service and lünch bags

I contacted you and you helped me out with my situation and this was very nice and not mandatory, but I really appreciate it! And the lunch bags are awesome!

Cutest Little Lunch Bag

I absolutely love my rü! Not only is it the cutest, it holds my lunch essentials and rolls up small when empty. I love the little personal touchs this company does, from personifying this little bag to being conscious of the environment. I wouldn't hesitate to buy another rü!

Peter Davis


Sarina Castro-Mercer
Great bag

I ordered two bags and they are cute and handy but a little narrow for my use. I'm a nurse that works 16H shifts so I need to carry 3 meals and snacks with me. It's great for my kids tho!

Amazing lunch bag!

I am a medical student and got this before starting my rotations, but it already is working out so nicely! It is large enough to fit food for the entire day and night of studying. I also love the clip function where I can clip to bags or slide it through my arm when carrying a lot of things. I use ice packs with this and it keeps my food nice and cold. Would definitely recommend to anyone and everyone :)

Best lunch bag ever!

This is a great lunch bag! It is high-quality, versatile, easy to clean, & convenient to carry or attach to another bag! I am grateful that I made this purchase!

Flavia De Franca


M Carroll
Favourite Lunch Bag!

I really do love this bag, it's cute and it's super functional. I can fit lots of containers in the bag each day and it doesn't tend to topple over so I can trust that the liquids won't leak out everywhere, and even if they do, I know that it's almost waterproof. I have one design complaint, which is why I've given this 4 stars instead of 5. The little divider pocket inside doesn't stay to one side so it gets in the way when I put in my first container (which I need to sit flat on the bottom). If this was a stretchy pocket on the side, it would stay put and not interfere when placing containers on the bottom. Just a thought! Thank you!

My perfect lunch bag

Quality materials, durable, & adjustable- exactly what I was looking for. The ability to clip the handle however I need it has been so helpful- keeping my hands free, esp when walking on icy/snowy surfaces, wearing gloves, & trying to stay balanced. It is also really nice to be able to use less space in the fridge at work, then almost none at all when taking it back home. I am completely happy with my Ru purchase.

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